graydongordian:

imwithkanye:

Pictured above is an earlier version of the current cover of Bloomberg Businessweek.Richard Turley, the publication’s Creative Director (who is also on Tumblr), explains why his favorite version was scrapped: 

We tried two versions of our planes screwing cover. This was the other option which I really want to show people. I love it - probably more than I love the cover we went for. Love the woman covering her child’s eyes and the people going crazy in the control tower. But we thought (i think rightly) that the simplicity of the clouds cover made for a more direct, impactful cover.

You can also see that we were messing around with the livery on the front of the planes, trying to carve out some mouth shapes.. which didnt really work.

And this was before we added ‘romantic light’ to the scene…

Illustration by Justin Metz

(NB - The idea holds a debt of inspiration to this classic Economist cover)

Both covers are brilliant. 

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